CRM as Corporate Philosophy
Customer Relationship Management (CRM), as we understand it, is a part of a corporation's philosophy that places the systematic development of customer relations at the heart of the business process. Ultimately this means the creation, development and maintaining of long-standing and profitable customer relationships.
The implementation of CRM in a corporate environment involves a comprehensive program. Important elements of this program are recognizing customer potential and the utilization of this knowledge in the customer-oriented interplay of the marketing, sales and service processes.
This is supported and made possible through the implementation of suitable IT system components and their integration into the current front office and back-office systems.
The organizational structuring of a corporation with regard to customer orientation requires professional change management that integrates your employees and customers into the transformation processes. Therefore this becomes one of the most important factors for success in the introduction of CRM.
As a consultant and service provider for the IT branch, T&N has all of these skills and resources necessary for the creation of systematic customer relationship management:
- Support for strategic questions
- Developing models of business processes
- Data analysis
- Introduction of CRM standard systems
- Individual application development
- Systems integration
- Change management for all organizational and technical areas of action
